Samsung 43CU7000 Description

Glad we caught your eye

True-to-life color. Effortless connectivity. Dazzling 4K value. Samsung Crystal UHD is worth a look (and more). Effortlessly access TV shows, movies and ambient content using the Samsung Smart Hub, or find a range of great games on the Samsung Gaming Hub. ¹ Enjoy content even more clear than it was created as it’s upgraded to 4K resolution.

Catch a rainbow of color

PurColor

Perceive a wider spectrum of colors than traditional RGB models with PurColor. From the green turf on the football field to an amazing sunset straight from the big screen, you’ll enjoy true-to-life picture quality with our innovative color technology that electronically adjusts and optimizes the colors on screen.

*Conventional TV is a TV without PurColor

When good enough isn’t

Crystal Processor with 4K UHD Upscaling

Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms color, sound and more. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

Smooth moves

Motion Xcelerator

Stay cool in the driver’s seat. Don’t let the action pass by in a blur. Now you can fuel your need for speed with high-intensity sports, movies and games, and enjoy crisp and clear details at the same time. The picture on-screen moves smoothly as motion performance features make automatic adjustments so you don’t miss a thing.

Look deep into

our eyes

Mega Contrast HDR

Every frame appears more natural, and a feeling of depth is added as contrast is dialed up in the foreground. Incredible details are revealed, drawing your eyes to the most important parts of whatever you’re watching.